Allura Recognized by Texas Association of Builders as 2015 Best Website

HOUSTON, TX- (August 3, 2015) Allura Fiber Cement Products by Plycem, a premier exterior cladding manufacturer based in Houston, was recognized for Best Website at the Star Awards during the 2015 Sunbelt Builders Show held July 28-30th in Grapevine, Texas. The highly-coveted Star Awards are given annually to recognize excellence in the home building industry.

Entries were judged by a distinguished panel of industry experts, with more than 75 categories and hundreds of entries each year. Allura is proud to take home their new title, as it serves as representation of the quality of product and service offered.

“Our goal is to give builders a choice in the products they use,” says Tony Ellis, Vice President of Sales & Marketing. “The Allura website is a viable tool for exhibiting the selection of products we offer and to provide useful information about return on investment.”

The website was carefully designed to focus on user-friendliness, with a simplistic layout and ease of navigation. Allura aims to stay ahead in the technological shift to digital research and purchasing in the manufacturing market. Plycem is committed to providing digital tools showing builders, architects, and dealers how Allura can help grow their own businesses and deliver a viable choice in fiber cement siding.